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Secret Weapon To Happier Customers

Face it: There is no such thing as an “Internet-only” customer. No matter how great your Website is, customers will reach you by phone, fax, email – and, if you have a physical presence, in person. It’s increasingly (and fortunately) rare to find a Website that does not let customers phone and email for questions, issues, and support. (Even Amazon.com answers its phone for customer service.)

True, these are the same customers who also use the Web to research, order, check on orders, and get support. But in displaying all that cross-channel behavior, customers are giving you important clues about how they want you to reach out to them.

So how do you map out a sharp advertising and marketing strategy for luring new customers? Mix and match your outreach media. Remember, you’re not going after the Web customer, you’re recruiting a multichannel customer. As Judy Neuman, divisional vice president for Eddie Bauer’s I-Media Group explains: “I want my customer to shop in the store in the mall on Saturday, receive a catalog on Thursday, and shop on the Web Friday night, after the kids are in bed.”

Why Don’t I Use WWSGD Plugin Anymore? This Is Why…

WHAT IS THE WWSGD PLUGIN?

I know when I first started out blogging, the “What Would Seth Godin Do” Plugin or WWSGD Plugin was a must-have on everyone’s list of top 10 plugins. I have been using it now for the past 3 months, or since I started blogging, but have since found one that I think totally outdoes WWSGD!

This is so much more intuitive, highly customizable and just looks clean and stands out at the same time without being obtrusive. What plugin am I talking about… The WP Greet BoxPlugin.

WHAT IS THE WP GREET BOX PLUGIN?

The WP Greet Box is a highly intuitive plugin that provides a “greeting” or “welcome message” based on where the traffic has been driven from to your site. Much like the WWSGD plugin, you can customize the message that you display in your welcome message, however, this plugin also allows you to “re-share” or “re-syndicate” based on, again, the traffic source or site referrer.

Check out my quick video below which shares with you just how awesome this plugin is and why I have decided to go with this one and ditch WWSGD. Enjoy!

How to make Online Purchasing easy

E-commerce sites everywhere know how tough it is to persuade individuals to complete the final steps of the purchasing process. Abandoned shopping carts, consumers’ distrust of merchandise they can’t touch, and other issues get in the way of selling goods online.

Well, ICE.com, an online jewelry retailer, recently took a new approach to guiding customers toward a purchase. And in doing so, the company saw conversions increase more than 500 percent.

Purchasing made easy

ICE.com has been conducting email marketing campaigns for some time now. It has built up a database of more than 700,000 names, largely through sweepstakes campaigns, and the company sends out thousands of email messages to its database each month.

But back in February, it tried something new. Working with Cybuy, a company that offers digital marketing products, and CheetahMail, an email marketing company, ICE.com created a special commerce-enabled email message.

The HTML message featured two products: sapphire-and-diamond earrings in white gold and a charm bracelet in sterling silver. Recipients were presented with incentives such as a discount and free shipping; the message also included links back to the ICE.com Website and explained how to unsubscribe from the database.

What is CSS and why it matters

CSS stands for Cascading Style Sheet. Not so illuminating as you had hoped? Well, let’s take a look if we break the definition down to the important elements:

“Style sheets have actually been around longer than the internet.”
So this is about Style Sheet – CSS. This is useful as a starting point, since we have known style sheets already at the time when the web still had to be created.

Back in the old and golden days of the world of business, style sheets were quite literally sheets (or more often, documents) that were describing, in excruciating detail, how all documents created by, a or used for, a specific company should look.

3 Easy Tips to Reach Your Target Group Via Your Website

Email marketing is one of the most effective ways to grow your business. It’s highly targeted, highly trackable and it’s cheap! How else can you deliver a custom marketing message directly to the inbox of a highly targeted subscriber? Nowhere! 

So enough about the WHY, now let’s talk about the HOW. To start, you need a list of people to email, right? Growing your email list can be as challenging as marketing to them, it’s certainly as important. Here are a couple of easy tips for increasing your email subscribers.

Tip #1 – Say Something
Offer some content, an article, a report or even a video. Choose a subject that you’re an expert in, something that you’re passionate about, something that people are going to want to read. Invite your website visitors to sign-up for your email newsletter in exchange for the content. 


Tip #2 – Get Social
Add a newsletter sign-up form to your Facebook account, check out our sign up page, http://on.fb.me/tetnewsletter – we used Static FBML App., super easy!

7 Tactics to Increase Your Influence

So you’ve started your brand new blog huh?

The excitement may not last long. After a few weeks or months, perhaps you’ve begun to experience burnout. Perhaps you like the feeling to be able to post your opinion on the Web, but writing becomes a chore rather than something fun to do on a regular basis.

Readership may not grow at the rate that you think the blog is worth the effort. Sounds familiar? I guess it is to many of us. It happens to some of my blogs too, in many times.

As with any other venture, it takes effort to succeed. While a blog turns web publishing into a very easy and convenient task, actually writing great content and building readerships — and later relationships — are the real challenges.

Below are my own 7 strategies to find, build and grow our blog readership:

1. CONTENT IS KING

Content will always be king. People get turned off by a site or blog with excessive ads without solid substance. If you have been blogging for some time, chances are you have several “best” or “popular” articles that you are proud of.

Achieving Overnight Success

Discover how you can earn six-figure income (or more!) from [insert your favorite place for vacation here] and while you sleep…”

“…and the best is, you can do it in one short week.”
Sounds familiar?

I didn’t copy other’s people sales letter, but surely you can relate to one as soon as you read it. It’s true, for a few years, I’ve seen many people make it sound like a blog is “the” solution to your business, marketing, and publishing.

Some of the things they talk about hold true. A blog is a great publishing platform, a great way to get closer and being part of your customers and prospects.

The thing is, success in blogging is not something to achieve overnight or even in one month.
I have seen a few bloggers who could do it in six short months. I am impressed. They have close relationships with their readers. But still, that is not the end of the story. Maybe some of them get a consulting job from that. Advertising revenue surely flows in.

But, to maintain the traffic, they have to keep churning out content on a regular basis.

Do you know your readers?

You look at your blog almost every day. You write the articles, you picked/made the design, but how does the blog look and read to your visitors? People with different knowledge and different computers are accessing your web page, can anyone come to your website and understand the blog right away?

CAN PEOPLE UNDERSTAND YOUR WRITING?

A few months ago, I wrote a lesson plan/tutorial for an art class on using Photoshop. I had written lessons on that subject before, but this time I was faced with a far less tech-savvy crowd. One person, in particular, the teacher had a particularly hard time following my directions.

The things I took for granted, like what the menu bar is, was suddenly pushed into the limelight because the teacher couldn’t figure out how to go to File >> New Document.

How to create invisible profits

There are two systems in which you can be successful; the wage system and the profit system. As you are a visitor to this Blog, I am assuming you are interested in home Internet businesses, which is the ‘profit system’. What is special about these types of internet-based businesses?

The problem with the wage system

Out of interest, the only truly successful people in the wage system are Sports Superstars. So unless you can play tennis like Roger Federer the profit system is the only system where you can make money for yourself instead of, ‘the boss’, and where you can control your future.

As ways to earn extra money on the Internet of the three mentioned above I would venture MLM has attracted most criticism. The main problem with MLM’s is it is possible to make money fast however they miss an important element the other two have. This is called the ‘invisible profit system’. Also, many MLM’s do never sell an actual useful product or service. They simply rely on recruiting more people. This can only go on for so long, people lose interest and ‘drop out’ so you have to keep recruiting.