Before you begin the journey to find a set of keywords that’ll bring in a swarm of traffic, you’ll need to get your hands on a decent keyword research tool. Without a keyword research tool, it will be incredibly difficult to find good keywords to target.
No worries, I’m not going to send you on a wild goose chase, I’ll save you hours of searching and testing out various tools. There’s one keyword tool that’ll provide all the features a person needs to create a successful online business. It’s one of the most comprehensive and powerful research tools on the internet.
What is it called?
The name of this beautiful keyword research tool is Jaxxy. I don’t know about you, but when I see a list of keywords that can be targeted, I think that’s beautiful. You can test out the tool for free. The first 30 search terms are free, then it costs $19 a month for the PRO version and $49 a month for the ENTERPRISE version.
Would you invest in something that has the potential to quadruple the amount of money that your website is generating? I think that’s a smart investment.
So you understand how search engines work and you have the best keyword research tool available. What’s missing? Well, we need to learn how to use the tool in order to discover keywords to implement into our website content. Remember, website content can make or break a website.
Targeting Low Traffic Keywords is Often More Beneficial than the Opposite!
“So now we target the keywords that have the most monthly searches and traffic will flood my website, simple, right?”
Unfortunately, it does not work like that. In fact, in most cases, targeting keywords that have a small number of monthly searches will be much more beneficial. Doesn’t make sense? Let me explain. When a keyword is searched for on a regular basis, there will be millions of people competing to rank a website for that keyword, which means you’ll have a lot of competition.
Unless you have an amazing search engine optimization strategy, chances are good that you won’t be able to out-rank millions of websites. Therefore, targeting a keyword that is popular, is often not a good idea, because your website will never be on the first few pages of Google. I wrote about the potential results of being on the first page of Google’s search engine results. Especially in 1 on 1 marketing, this may be crucial.
How to Use Jaaxy to Conduct Extensive Keyword Research
Jaaxy provides several different variables that make it easy to select decent keywords. One of the most useful variables is called QSR (quoted search result) and it stands for the exact amount of websites that are competing for a particular keyword. Most website owners don’t focus a lot of attention into proper keyword research and therefore it won’t be difficult to outrank those people.
In other words, if the QSR amount is less than 300, there’s a good chance you’ll be able to get one of your articles into the first result on Google. In fact, when conducting keyword research, ignore keywords that have more than 300 in QSR because it’ll be too difficult to rank keywords if there are a lot of people competing for the same spot.
The ideal keyword should have a QSR of less than 300 and a relatively high amount of monthly searches. But even if a keyword has 100 or 200 monthly searches, it can still be a good candidate. When it comes to keyword research, it’s important not to get excited over large numbers. Would it be better to have your website sitting on the first result of several low traffic keywords? or sitting at the bottom of search engine results for a high traffic keyword? Think about it.
Remember, and Implement
Let the information that you just learned settle in a little bit. Scan through the article a couple of times and make sure to retain what you read. Targeting keywords is an extremely powerful marketing technique.
Smart internet marketers often spend hours researching keywords before they even attempt to write an article. In order to get a chunk of that juicy search engine traffic, you’ll need to do the same. Don’t overlook keyword research, it’s incredibly important as a traffic generating strategy.