Why You Need An AdWords Negative Keywords List

It’s a fact that your ads will be shown to a much wider audience when your keywords are set to broad match. But, without a large AdWords negative keywords list, you’ll probably be very disappointed with your results. Given this fact, you’ll want to know how to create a meaningful negative keyword list for all your broad match keywords.

If you’re like most, you’ll use a keyword tool like Google’s to find targeted keyword phrases for your AdWords campaigns. Most people will look at the list their particular tool produces, pull out the relevant keywords for their campaign and then discard the rest.
The right thing to do with those discarded keywords is to use them to create your negative keywords list.
Although at first, this might seem strange, the fact is that your keyword tool has discovered these non-targeted keywords when researching your niche. Google obviously thinks they may be relevant and it’s up to you to tell AdWords that they are not. (more…)

Read More

How to make Online Purchasing easy

E-commerce sites everywhere know how tough it is to persuade individuals to complete the final steps of the purchasing process. Abandoned shopping carts, consumers’ distrust of merchandise they can’t touch, and other issues get in the way of selling goods online.
Well, ICE.com, an online jewelry retailer, recently took a new approach to guiding customers toward a purchase. And in doing so, the company saw conversions increase more than 500 percent.

Purchasing made easy
ICE.com has been conducting email marketing campaigns for some time now. It has built up a database of more than 700,000 names, largely through sweepstakes campaigns, and the company sends out thousands of email messages to its database each month.
But back in February, it tried something new. Working with Cybuy, a company that offers digital marketing products, and CheetahMail, an email marketing company, ICE.com created a special commerce-enabled email message.
The HTML message featured two products: sapphire-and-diamond earrings in white gold and a charm bracelet in sterling silver. Recipients were presented with incentives such as a discount and free shipping; the message also included links back to the ICE.com Website and explained how to unsubscribe from the database.
(more…)

Read More