Online Business Education

When you’re working in the publishing world, be it old school or for some fancy online publisher, you’ll, unavoidably, be confronted with the world of business whether you like it or not. After all, you’re probably more like a creative type. It might help, though, to sharpen your business-minded brain a bit and become more successful, not only for your employer but also in your personal life. So let’s look at some free online options to get ahead.

If you’re interested in taking business classes, or in earning a business degree, check out this post with a lot of useful advice. Start today and get ahead in your business career, also when you’re originally a designer. So go ahead and take business classes or earn a certificate, a Bachelors degree, or Masters degree in business.

There is a multitude of online business degree programs with an assortment of specialties and levels of difficulty for you to choose from. You may be the next Donald Trump (though I doubt you really would like to… would you?). You could be the next Sam Walton. Who knows? You’re only limited by how far and wide your dream. Don’t underestimate what you can accomplish.

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7 Tactics to Increase Your Influence

So you’ve started your brand new blog huh?

The excitement may not last long. After a few weeks or months, perhaps you’ve begun to experience burnout. Perhaps you like the feeling to be able to post your opinion on the Web, but writing becomes a chore rather than something fun to do on a regular basis.

Well, you may learn a great deal if you check out the following video where Gary Vaynerchuk is talking about how you can produce up to one hundred content pieces per day and start dominating the social media:

Readership may not grow at the rate that you think the blog is worth the effort. Sounds familiar? I guess it is to many of us. It happens to some of my blogs too, in many times.

As with any other venture, it takes an effort to succeed. While a blog turns web publishing into a very easy and convenient task, actually writing great content and building readerships — and later relationships — are the real challenges.

Below are my own 7 strategies to find, build and grow our blog readership:

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Why Companies Choose the Wrong Agency Partner

A few weeks ago, MediaPost wrote an article on 10 Reasons Why Clients Don’t Pick the Right SEM Agencies.“ This post really got me thinking, and I wanted to make my own similar list on five common traps that marketers fall into that leads to choosing the wrong agency partner.

Picking the right partner for your business is critical to the success of your campaign.  The wrong partner will not understand your business, goals, or even your target market, which could result in campaign failure and thousands of dollars wasted away.

If you are a client looking for an agency-partner, stay away from these common problems that can cause you to choose the wrong firm.

1. You don’t have a clearly defined scope of work. Many clients fail to do the requisite preliminary research before issuing an RFP, including taking a hard look in the mirror and being honest about your assets and liabilities and what type of outside firm is likely to complement these. If you’re not sure what you need, you can always send out an exploratory RFI (Request for Information) to get a feel for what’s out there and/or hire an experienced consultant to help you navigate the waters.

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How to Stick to Your Ultimate Goal

In my high school years, I didn’t care so much, dropped out, but later earned my GED after I took a great online (and free) GED prep course from BestGEDClasses. That’s when I developed a clear picture of my dream job. After I graduated from college, the very next week I was sending out my resume. I was desperate for a job. Any job. Just give me a job!

In less than a month I got one. Was it my dream job? No. Did it pay the bills?  Yes, somewhat. My friends got jobs. Did they like their jobs? Somewhat, kind of. But it was okay because we were all on the ‘right track’…

During this time, there were lots of happy hours, parties, events, shopping days, gatherings, dinners. Did I want to go to all these events? A few I really did, but the majority I could have passed on. Did I spend money I didn’t want to spend or didn’t have to spend? Yes!

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Elegant logo design – Inspiration and Tips

Elegant logo design is a pretty exhausting task what with having to think of all those ideas and going back and forward with the client. But after reading this article I hope that it will become a little easier for you to knock out some pretty sweet designs.

its also good when showing the client to present at least 5-10 different versions, even if it’s something simple like a change of color or some font styling. I’ve had many clients often ask to see a design with a slight change just because it was hard for them to visualize it in their heads, I guess it’s the same for all clients and in the most part why they are hiring you.

So check out some of the examples below and hopefully you’ll feel better next time you have to come up with a few good logos 🙂

Try drawing tools

If the thought of learning to use the drawing tools in Adobe Photoshop or Illustrator makes you sigh, try CorelDraw, no really I am serious, CorelDraw is also vector based the same as Illustrator but it offers a very different approach to design and illustration.

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Community Involvement – The Benefits Of Giving Back

1) It produces joy in your life. It feels good to give to someone or a cause that is truly in need. When you are a blessing to someone else, it produces a type of happiness in you that won’t come from anywhere or anything else.
2) Giving helps you live within your means. If you are giving 5 or 10 percent of your income, it helps you to avoid stretching your own finances to the limit. It forces you to be more precise, focused and planned with the remaining 95 or 90 percent. With less margin for error, you will be less sloppy.

3) It sets an example for your children. When your children see you give, especially giving cheerfully, it will teach them to be generous as well. When you discuss various opportunities for giving with them, it will teach them to be thoughtful and responsible as they decide who or what to support. We all know that our kids will mimic our behavior. Encouraging them to give with their own money now will setup a great habit for the future.
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Secret Weapon To Happier Customers

Face it: There is no such thing as an “Internet-only” customer. No matter how great your Website is, customers will reach you by phone, fax, email – and, if you have a physical presence, in person. It’s increasingly (and fortunately) rare to find a Website that does not let customers phone and email for questions, issues, and support. (Even Amazon.com answers its phone for customer service.)

True, these are the same customers who also use the Web to research, order, check on orders, and get support. But in displaying all that cross-channel behavior, customers are giving you important clues about how they want you to reach out to them.
So how do you map out a sharp advertising and marketing strategy for luring new customers? Mix and match your outreach media. Remember, you’re not going after the Web customer, you’re recruiting a multichannel customer. As Judy Neuman, divisional vice president for Eddie Bauer’s I-Media Group explains: “I want my customer to shop in the store in the mall on Saturday, receive a catalog on Thursday, and shop on the Web Friday night, after the kids are in bed.”
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Why Don’t I Use WWSGD Plugin Anymore? This Is Why…

WHAT IS THE WWSGD PLUGIN?

I know when I first started out blogging, the “What Would Seth Godin Do” Plugin or WWSGD Plugin was a must-have on everyone’s list of top 10 plugins. I have been using it now for the past 3 months, or since I started blogging, but have since found one that I think totally outdoes WWSGD!

This is so much more intuitive, highly customizable and just looks clean and stands out at the same time without being obtrusive. What plugin am I talking about… The WP Greet BoxPlugin.

WHAT IS THE WP GREET BOX PLUGIN?

The WP Greet Box is a highly intuitive plugin that provides a “greeting” or “welcome message” based on where the traffic has been driven from to your site. Much like the WWSGD plugin, you can customize the message that you display in your welcome message, however, this plugin also allows you to “re-share” or “re-syndicate” based on, again, the traffic source or site referrer.
Check out my quick video below which shares with you just how awesome this plugin is and why I have decided to go with this one and ditch WWSGD. Enjoy!
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What is CSS and why it matters

CSS stands for Cascading Style Sheet. Not so illuminating as you had hoped? Well, let’s take a look if we break the definition down to the important elements:

“Style sheets have actually been around longer than the internet.”
So this is about Style Sheet – CSS. This is useful as a starting point, since we have known style sheets already at the time when the web still had to be created.
Back in the old and golden days of the world of business, style sheets were quite literally sheets (or more often, documents) that were describing, in excruciating detail, how all documents created by, a or used for, a specific company should look. (more…)

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3 Easy Tips to Reach Your Target Group Via Your Website

Email marketing is one of the most effective ways to grow your business. It’s highly targeted, highly trackable and it’s cheap! How else can you deliver a custom marketing message directly to the inbox of a highly targeted subscriber? Nowhere! 

So enough about the WHY, now let’s talk about the HOW. To start, you need a list of people to email, right? Growing your email list can be as challenging as marketing to them, it’s certainly as important. Here are a couple of easy tips for increasing your email subscribers.
Tip #1 – Say Something
Offer some content, an article, a report or even a video. Choose a subject that you’re an expert in, something that you’re passionate about, something that people are going to want to read. Invite your website visitors to sign-up for your email newsletter in exchange for the content. 


Tip #2 – Get Social
Add a newsletter sign-up form to your Facebook account, check out our sign up page, http://on.fb.me/tetnewsletter – we used Static FBML App., super easy!

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